Product details

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Abstract

This case examines the UK electrical retailing market and the major players in it. The market was badly affected by slow economic growth, high interest rates and the collapse of the housing market in the early 1990s. Just at that time the newly privatised Regional Electricity Companies had to formulate their strategies for retailing. The case study explores the options they had, and the choices they made.
Location:
Size:
Large
Other setting(s):
1990-1992

About

Abstract

This case examines the UK electrical retailing market and the major players in it. The market was badly affected by slow economic growth, high interest rates and the collapse of the housing market in the early 1990s. Just at that time the newly privatised Regional Electricity Companies had to formulate their strategies for retailing. The case study explores the options they had, and the choices they made.

Settings

Location:
Size:
Large
Other setting(s):
1990-1992

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