Product details

In 1990, following the collapse of the Soviet Empire and the liberalisation of Eastern European economies an entrepreneurial Polish doctor identifies an opportunity to import medical products. A business is started with a lawyer friend and his wife. In the first three years strong and profitable growth is achieved due to a virtual monopoly position, excellent customer relations, highly trained staff and a quality conscious organisational culture. Three years on however the threat of price competition, increasing costs and personality differences mean the founders must face some fundamental policy decisions if the business is to remain competitive.