Product details

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Background note
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Reference no. 394-065-5
Published by: Babson College
Originally published in: 1994
Version: 28 February 1994

Abstract

This note describes trends and developments in US household detergent industry and key competitors (Procter & Gamble, Colgate, Unilever). Allows for a discussion of industry trends and how the marketing efforts of these firms might evolve in the future. Could be used in conjunction with marketing strategy course.
Location:
Other setting(s):
1990

About

Abstract

This note describes trends and developments in US household detergent industry and key competitors (Procter & Gamble, Colgate, Unilever). Allows for a discussion of industry trends and how the marketing efforts of these firms might evolve in the future. Could be used in conjunction with marketing strategy course.

Settings

Location:
Other setting(s):
1990

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