Subject category:
Strategy and General Management
Published by:
Babson College
Version: 28 February 1994
Length: 26 pages
Data source: Field research
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Abstract
This note describes trends and developments in US household detergent industry and key competitors (Procter & Gamble, Colgate, Unilever). Allows for a discussion of industry trends and how the marketing efforts of these firms might evolve in the future. Could be used in conjunction with marketing strategy course.
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Abstract
This note describes trends and developments in US household detergent industry and key competitors (Procter & Gamble, Colgate, Unilever). Allows for a discussion of industry trends and how the marketing efforts of these firms might evolve in the future. Could be used in conjunction with marketing strategy course.