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Compact case

Abstract

This case study presents some of the issues in launching a morale building program in a company that has experienced substantial growth and now has begun to feel the negative impact of becoming bureaucratic. Morale building programs are critical as companies must be able to quickly react to the changing dynamics of world-wide competition. A high morale organisation is the underpinning required to react quickly to a changing marketplace. Rama International revenues grew to $75 million over a 6 year period and morale had always been high. Executive management had noticed a decline in morale over the last year. Rama International launched three different types of programs over an 18 month period. Each failed for different reasons that are presented in the case study. The reasons are subtle and much can be learned from the experiences of Rama''s management. The teaching objective is to show students how to launch a successful program.
Location:
Industry:
Size:
Revenue of USD75 million, 375 employees
Other setting(s):
1991-1993

About

Abstract

This case study presents some of the issues in launching a morale building program in a company that has experienced substantial growth and now has begun to feel the negative impact of becoming bureaucratic. Morale building programs are critical as companies must be able to quickly react to the changing dynamics of world-wide competition. A high morale organisation is the underpinning required to react quickly to a changing marketplace. Rama International revenues grew to $75 million over a 6 year period and morale had always been high. Executive management had noticed a decline in morale over the last year. Rama International launched three different types of programs over an 18 month period. Each failed for different reasons that are presented in the case study. The reasons are subtle and much can be learned from the experiences of Rama''s management. The teaching objective is to show students how to launch a successful program.

Settings

Location:
Industry:
Size:
Revenue of USD75 million, 375 employees
Other setting(s):
1991-1993

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