Subject category:
Strategy and General Management
Published in:
1994
Length: 30 pages
Data source: Published sources
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This case study documents the history and development of a small leather goods manufacturer. It considers the environmental factors which has caused a strategic re-direction of the organisation. The case study discusses the process of company internationalisation. Product diversification and market development is analysed. The opportunistic nature of strategy formulation and implementation is considered. The case study analyses the importance of cost competitiveness, product quality and niche marketing. Barriers to growth are discussed. The management style of the owner manager is elaborated upon. This case contains colour exhibits.
Location:
Industry:
Size:
22 employees
Other setting(s):
1972-1994
About
Abstract
This case study documents the history and development of a small leather goods manufacturer. It considers the environmental factors which has caused a strategic re-direction of the organisation. The case study discusses the process of company internationalisation. Product diversification and market development is analysed. The opportunistic nature of strategy formulation and implementation is considered. The case study analyses the importance of cost competitiveness, product quality and niche marketing. Barriers to growth are discussed. The management style of the owner manager is elaborated upon. This case contains colour exhibits.
Settings
Location:
Industry:
Size:
22 employees
Other setting(s):
1972-1994