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Abstract

The case study considers the internationalisation of a group of companies engaged in the visual communications and office equipment business. It presents the organisation''s guiding principles and industry development. The case study highlights the importance of personal networks for the establishment of a business venture. It shows that exporting was part of a carefully planned, well researched process. The case study discusses the problems with a joint venture agreement. The organisation''s distinct competitive advantage is considered. The implementation of the internationalisation strategy is discussed. Options for the future are presented.
Location:
Size:
66 employees, NZD10.5 million sales
Other setting(s):
1980s to 1994

About

Abstract

The case study considers the internationalisation of a group of companies engaged in the visual communications and office equipment business. It presents the organisation''s guiding principles and industry development. The case study highlights the importance of personal networks for the establishment of a business venture. It shows that exporting was part of a carefully planned, well researched process. The case study discusses the problems with a joint venture agreement. The organisation''s distinct competitive advantage is considered. The implementation of the internationalisation strategy is discussed. Options for the future are presented.

Settings

Location:
Size:
66 employees, NZD10.5 million sales
Other setting(s):
1980s to 1994

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