Subject category:
Strategy and General Management
Published in:
1994
Length: 14 pages
Data source: Field research
Abstract
The case study includes an overview of corporate social responsibility and a description of the attitudes and approach to social responsibility within NatWest Bank. Users should follow the list of questions. Motives: why is CSR important to banks and how does it relate to competitive strategy?; Issues: ar all issues included, are they balanced, what has been missed out and how should they be prioritised?; Management process: is it managed adequately, what is the most important aspect, and how would you do it? Teaching objectives: to understand the issues and to present a competent case for community involvement. In addition there is a background note available to accompany this case (394-142-5).
Subject category:
Strategy and General Management
Published in:
1994
Length: 8 pages
Data source: Field research
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Abstract
The case study includes an overview of corporate social responsibility and a description of the attitudes and approach to social responsibility within NatWest Bank. Users should follow the list of questions. Motives: why is CSR important to banks and how does it relate to competitive strategy?; Issues: ar all issues included, are they balanced, what has been missed out and how should they be prioritised?; Management process: is it managed adequately, what is the most important aspect, and how would you do it? Teaching objectives: to understand the issues and to present a competent case for community involvement. In addition there is a background note available to accompany this case (394-142-5).
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Subject category:
Strategy and General Management
Published in:
1994
Length: 8 pages
Data source: Field research