Subject category:
Strategy and General Management
Published in:
1994
Length: 8 pages
Data source: Field research
Abstract
This background note is to accompany the case (394-142-1): The case abstract is as follows: The case study includes an overview of corporate social responsibility and a description of the attitudes and approach to social responsibility within NatWest Bank. Users should follow the list of questions. Motives: why is CSR important to banks and how does it relate to competitive strategy?; Issues: ar all issues included, are they balanced, what has been missed out and how should they be prioritised?; Management process: is it managed adequately, what is the most important aspect, and how would you do it? Teaching objectives: to understand the issues and to present a competent case for community involvement.
About
Abstract
This background note is to accompany the case (394-142-1): The case abstract is as follows: The case study includes an overview of corporate social responsibility and a description of the attitudes and approach to social responsibility within NatWest Bank. Users should follow the list of questions. Motives: why is CSR important to banks and how does it relate to competitive strategy?; Issues: ar all issues included, are they balanced, what has been missed out and how should they be prioritised?; Management process: is it managed adequately, what is the most important aspect, and how would you do it? Teaching objectives: to understand the issues and to present a competent case for community involvement.