Product details

The case describes the structure and work of SATRA, a research organisation serving the needs of the footwear industry. In the late 1980s in the light of the continuing decline in the UK footwear manufacturing, SATRA needed to undertake a fundamental review of its position if it was to survive and develop in the 1990s and beyond. The organisation, its culture rooted in pure and applied research, undertook for the first time a review of its activities along business planning lines. Part 1 of the case describes how it went about this in 1989. Part 2 outlines its subsequent performance to 1993 and its chief executive''s reflections on this period of change.