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Compact case
Case
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Reference no. 594-012-1
Subject category: Marketing
Published in: 1994
Length: 3 pages
Data source: Generalised experience

Abstract

How do you handle a Business threatening crisis or organizational problem with a sales oriented solution? The purpose of this case is to assist business students, junior and even experienced managers with targeting revenue opportunities in a market with limited opportunities externally and conflicts and limited support internally particularly with upper level management and affiliate relationships. The case also deals with the theoretical and applied aspects of crisis management and sales management in the corporate environment.
Location:
Industry:
Size:
1,200 employees
Other setting(s):
Current time

About

Abstract

How do you handle a Business threatening crisis or organizational problem with a sales oriented solution? The purpose of this case is to assist business students, junior and even experienced managers with targeting revenue opportunities in a market with limited opportunities externally and conflicts and limited support internally particularly with upper level management and affiliate relationships. The case also deals with the theoretical and applied aspects of crisis management and sales management in the corporate environment.

Settings

Location:
Industry:
Size:
1,200 employees
Other setting(s):
Current time

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