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Compact case
Case
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Reference no. 594-013-1
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 2 pages
Data source: Generalised experience
Topics: Sales manager's role; Market potential; Sales potential; Sales forecast; Market share; Sales force selection; Sales training
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Abstract

The purpose of this case is to describe how a first time sales manager can initiate a sales effort.
Location:
New Jersey
Industry:
Bio-technology
Size:
50 employees
Other setting(s):
Current time
Teaching note
-
Reference no. 594-013-8
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 4 pages
Data source: Generalised experience
View full details

About

Abstract

The purpose of this case is to describe how a first time sales manager can initiate a sales effort.

Settings

Location:
New Jersey
Industry:
Bio-technology
Size:
50 employees
Other setting(s):
Current time

Related

Teaching note
-
Reference no. 594-013-8
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 4 pages
Data source: Generalised experience
View full details