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Compact case
Case
-
Reference no. 594-014-1
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 2 pages
Data source: Generalised experience
Topics: 80/20 rule; Sales strategies
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Abstract

This case is intended to describe how to target and work with a high revenue potential customer where there does not exist a prior working relationship.
Location:
New York, New York
Industry:
Financial information services
Size:
100 employees
Other setting(s):
Current time
Teaching note
-
Reference no. 594-014-8
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 4 pages
Data source: Generalised experience
View full details

About

Abstract

This case is intended to describe how to target and work with a high revenue potential customer where there does not exist a prior working relationship.

Settings

Location:
New York, New York
Industry:
Financial information services
Size:
100 employees
Other setting(s):
Current time

Related

Teaching note
-
Reference no. 594-014-8
Subject category: Marketing
Authors: Tony Carter (Wagner College)
Published in: 1994
Length: 4 pages
Data source: Generalised experience
View full details