Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

At the end of 1992, Meridian Broadcasting implemented a public relations campaign to announce its commencement as a publisher/broadcaster in the southern television region in the UK. Research led to a realisation that viewers were sensitive to the loss of TVS, the former television franchise holder in the region, and therefore a campaign was implemented that focused on "continuity rather than change" with programming and publicity carrying this message. Meridian''s public relations campaign consisted of on-screen promotions, newspaper publicity, conferences, support for advertising sales and internal communications. The case examines the objectives, strategies and activities of the campaign (as well as the personalities involved) at the end of 1992 up to the station''s launch on 1 January 1993.
Location:
Industry:
Size:
400 employees
Other setting(s):
1992

About

Abstract

At the end of 1992, Meridian Broadcasting implemented a public relations campaign to announce its commencement as a publisher/broadcaster in the southern television region in the UK. Research led to a realisation that viewers were sensitive to the loss of TVS, the former television franchise holder in the region, and therefore a campaign was implemented that focused on "continuity rather than change" with programming and publicity carrying this message. Meridian''s public relations campaign consisted of on-screen promotions, newspaper publicity, conferences, support for advertising sales and internal communications. The case examines the objectives, strategies and activities of the campaign (as well as the personalities involved) at the end of 1992 up to the station''s launch on 1 January 1993.

Settings

Location:
Industry:
Size:
400 employees
Other setting(s):
1992

Related