Subject category:
Strategy and General Management
Published in:
1993
Length: 4 pages
Data source: Generalised experience
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Abstract
The case is not a fully authentic case, being based on a real situation with augmentations and modifications to better suit its teaching objective which is to illustrate to students the scope and complexity of Strategic Management. Allegro has been used very successfully at the beginning of both undergraduate and postgraduate Strategic Management courses and takes about 1 hour to complete. The discussion around the case is used to introduce the following concepts: strategy vs tactics; internal, operating and wider environment; levels of strategy; the scope and complexity of strategic management issues; the matching of internal capabilities to external factors; ethics and business objectives.
Subject category:
Strategy and General Management
Published in:
1993
Length: 5 pages
Data source: Generalised experience
About
Abstract
The case is not a fully authentic case, being based on a real situation with augmentations and modifications to better suit its teaching objective which is to illustrate to students the scope and complexity of Strategic Management. Allegro has been used very successfully at the beginning of both undergraduate and postgraduate Strategic Management courses and takes about 1 hour to complete. The discussion around the case is used to introduce the following concepts: strategy vs tactics; internal, operating and wider environment; levels of strategy; the scope and complexity of strategic management issues; the matching of internal capabilities to external factors; ethics and business objectives.
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Subject category:
Strategy and General Management
Published in:
1993
Length: 5 pages
Data source: Generalised experience