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Compact case
Case
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Reference no. 393-017-1
Authors: Paul N Finlay (Loughborough University)
Published in: 1993
Length: 4 pages
Data source: Generalised experience

Abstract

The case is not a fully authentic case, being based on a real situation with augmentations and modifications to better suit its teaching objective which is to illustrate to students the scope and complexity of Strategic Management. Allegro has been used very successfully at the beginning of both undergraduate and postgraduate Strategic Management courses and takes about 1 hour to complete. The discussion around the case is used to introduce the following concepts: strategy vs tactics; internal, operating and wider environment; levels of strategy; the scope and complexity of strategic management issues; the matching of internal capabilities to external factors; ethics and business objectives.
Location:
Industry:
Size:
200 employees
Other setting(s):
late 1980s and early 1990s

About

Abstract

The case is not a fully authentic case, being based on a real situation with augmentations and modifications to better suit its teaching objective which is to illustrate to students the scope and complexity of Strategic Management. Allegro has been used very successfully at the beginning of both undergraduate and postgraduate Strategic Management courses and takes about 1 hour to complete. The discussion around the case is used to introduce the following concepts: strategy vs tactics; internal, operating and wider environment; levels of strategy; the scope and complexity of strategic management issues; the matching of internal capabilities to external factors; ethics and business objectives.

Settings

Location:
Industry:
Size:
200 employees
Other setting(s):
late 1980s and early 1990s

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