Product details

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Case
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Reference no. 393-029-1
Authors: S T Humphreys (University of Lincoln)
Published in: 1993
Length: 10 pages
Data source: Field research

Abstract

The Black Sea Textiles case explores the issues which surround the Eastern European business community. The case is structured to provide a basis for developing strategic, marketing and financial management skills in a Western European/US context. The case develops the business of a small textiles company that has found its primary markets eroded and needs to develop a strategy and business plan to meet both short and medium term requirements.
Location:
Industry:
Size:
39 employees
Other setting(s):
1992

About

Abstract

The Black Sea Textiles case explores the issues which surround the Eastern European business community. The case is structured to provide a basis for developing strategic, marketing and financial management skills in a Western European/US context. The case develops the business of a small textiles company that has found its primary markets eroded and needs to develop a strategy and business plan to meet both short and medium term requirements.

Settings

Location:
Industry:
Size:
39 employees
Other setting(s):
1992

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