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Case
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Reference no. 393-031-1
Authors: David Jennings (Nottingham Trent University); Chris Wood (Nottingham Trent University)
Published in: 1993
Length: 18 pages
Data source: Field research

Abstract

A privately owned textile company produces industrial clothing for linen hire and final user customers. In each of the two markets the company faces differing competitive conditions and customer requirements. The company has many strengths, including high productivity and ability at design, but is experiencing problems due to a lack of strategic choice, its senior management and also the space limitations of the existing premises. The case invites a consideration of the firm''s products and markets, the business strategies that are being followed, together with issues arising from an inadequate costing system and management problems.
Location:
Size:
130 employees
Other setting(s):
1987-1988

About

Abstract

A privately owned textile company produces industrial clothing for linen hire and final user customers. In each of the two markets the company faces differing competitive conditions and customer requirements. The company has many strengths, including high productivity and ability at design, but is experiencing problems due to a lack of strategic choice, its senior management and also the space limitations of the existing premises. The case invites a consideration of the firm''s products and markets, the business strategies that are being followed, together with issues arising from an inadequate costing system and management problems.

Settings

Location:
Size:
130 employees
Other setting(s):
1987-1988

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