Subject category:
Strategy and General Management
Published in:
1993
Length: 18 pages
Data source: Field research
Abstract
Aleksander and Zdenka is one of a series of some 12 cases and 6 country notes on entrepreneurship in various parts of Eastern and Central Europe (393-034-1 through 393-058-5). The whole series was planned, financed and coordinated by the European Foundation for Entrepreneurship Research (EFER). Each of the cases, and indeed the country notes, was written by a local East/Central European researcher working in collaboration with an EFER team. Medicop is a small business making high quality medical gas equipment and selling to a largely captive market all over ex-Yugoslavia. It is run by the original innovator/entrepreneur (Aleksander) and his wife (Zdenka). The business is their "baby" and Zdenka plays an important managerial role in "mothering" its success. As Yugoslavia teeters on the brink of break-up, Medicop''s future looks increasingly insecure. Can the company step out of its largely domestic, "small business" background, to confront new foreign competition and enter adjacent foreign markets in Italy and Austria? What other ways exist to meet the impending crisis and how should any of the options be implemented?
About
Abstract
Aleksander and Zdenka is one of a series of some 12 cases and 6 country notes on entrepreneurship in various parts of Eastern and Central Europe (393-034-1 through 393-058-5). The whole series was planned, financed and coordinated by the European Foundation for Entrepreneurship Research (EFER). Each of the cases, and indeed the country notes, was written by a local East/Central European researcher working in collaboration with an EFER team. Medicop is a small business making high quality medical gas equipment and selling to a largely captive market all over ex-Yugoslavia. It is run by the original innovator/entrepreneur (Aleksander) and his wife (Zdenka). The business is their "baby" and Zdenka plays an important managerial role in "mothering" its success. As Yugoslavia teeters on the brink of break-up, Medicop''s future looks increasingly insecure. Can the company step out of its largely domestic, "small business" background, to confront new foreign competition and enter adjacent foreign markets in Italy and Austria? What other ways exist to meet the impending crisis and how should any of the options be implemented?