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Case
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Reference no. BAB047
Published by: Babson College
Originally published in: 1991
Version: 4 December 2003
Length: 13 pages
Data source: Published sources

Abstract

This is the first of a four-case series (BAB047, 393-093-1 to 393-095-1). This case series discusses the worldwide major home appliance industry. This case describes the competitive strategy and performance of Maytag during 1980-1991. Coverage includes market position, stated strategic objectives, company organisation and culture, underlying functional policies, and major acquisitions. The case concludes with analysts' opinions of the company's future prospects. Background notes '393-090-5' and '393-091-5' are available to accompany this case series.
Size:
USD2.9 billion revenues
Other setting(s):
1980-1991

About

Abstract

This is the first of a four-case series (BAB047, 393-093-1 to 393-095-1). This case series discusses the worldwide major home appliance industry. This case describes the competitive strategy and performance of Maytag during 1980-1991. Coverage includes market position, stated strategic objectives, company organisation and culture, underlying functional policies, and major acquisitions. The case concludes with analysts' opinions of the company's future prospects. Background notes '393-090-5' and '393-091-5' are available to accompany this case series.

Settings

Size:
USD2.9 billion revenues
Other setting(s):
1980-1991

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