Subject category:
Strategy and General Management
Published by:
Babson College
Version: 4 December 2003
Length: 13 pages
Data source: Published sources
Abstract
This is the first of a four-case series (BAB047, 393-093-1 to 393-095-1). This case series discusses the worldwide major home appliance industry. This case describes the competitive strategy and performance of Maytag during 1980-1991. Coverage includes market position, stated strategic objectives, company organisation and culture, underlying functional policies, and major acquisitions. The case concludes with analysts' opinions of the company's future prospects. Background notes '393-090-5' and '393-091-5' are available to accompany this case series.
Location:
Industry:
Size:
USD2.9 billion revenues
Other setting(s):
1980-1991
About
Abstract
This is the first of a four-case series (BAB047, 393-093-1 to 393-095-1). This case series discusses the worldwide major home appliance industry. This case describes the competitive strategy and performance of Maytag during 1980-1991. Coverage includes market position, stated strategic objectives, company organisation and culture, underlying functional policies, and major acquisitions. The case concludes with analysts' opinions of the company's future prospects. Background notes '393-090-5' and '393-091-5' are available to accompany this case series.
Settings
Location:
Industry:
Size:
USD2.9 billion revenues
Other setting(s):
1980-1991