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Case
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Reference no. 593-026-1
Subject category: Marketing
Published in: 1993
Length: 7 pages
Data source: Field research

Abstract

The case traces the development of Haagen-Dazs from its origins in the 1940s to present day. It examines the development of Haagen Dazs'' marketing mix, including its award winning advertising campaign. The development of the premium sector in the ice cream market is also considered.
Location:
Industry:
Other setting(s):
1993

About

Abstract

The case traces the development of Haagen-Dazs from its origins in the 1940s to present day. It examines the development of Haagen Dazs'' marketing mix, including its award winning advertising campaign. The development of the premium sector in the ice cream market is also considered.

Settings

Location:
Industry:
Other setting(s):
1993

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