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Case
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Reference no. 593-040-1
Subject category: Marketing
Authors: Doris Hildebrand (European Legal & Marketing Consultants BV)
Published in: 1993
Length: 24 pages
Data source: Field research

Abstract

The case describes the successful marketing strategy of a SME in the European Single Market. It is worked out why a single price, product and promotion strategy is a must to survive. To compete in the different national markets a variety of distribution forms are used. The teaching objectives are the demonstration of a Euro-marketing strategy and how a medium sized company is successful in a niche.
Location:
Industry:
Size:
160 employees, ECU18 million turnover
Other setting(s):
1992

About

Abstract

The case describes the successful marketing strategy of a SME in the European Single Market. It is worked out why a single price, product and promotion strategy is a must to survive. To compete in the different national markets a variety of distribution forms are used. The teaching objectives are the demonstration of a Euro-marketing strategy and how a medium sized company is successful in a niche.

Settings

Location:
Industry:
Size:
160 employees, ECU18 million turnover
Other setting(s):
1992

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