Subject category:
Marketing
Published in:
1993
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Abstract
The case describes the successful marketing strategy of a SME in the European Single Market. It is worked out why a single price, product and promotion strategy is a must to survive. To compete in the different national markets a variety of distribution forms are used. The teaching objectives are the demonstration of a Euro-marketing strategy and how a medium sized company is successful in a niche.
Location:
Industry:
Size:
160 employees, ECU18 million turnover
Other setting(s):
1992
About
Abstract
The case describes the successful marketing strategy of a SME in the European Single Market. It is worked out why a single price, product and promotion strategy is a must to survive. To compete in the different national markets a variety of distribution forms are used. The teaching objectives are the demonstration of a Euro-marketing strategy and how a medium sized company is successful in a niche.
Settings
Location:
Industry:
Size:
160 employees, ECU18 million turnover
Other setting(s):
1992
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