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Compact case
Case
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Reference no. 593-058-1
Subject category: Marketing
Authors: Graeme Drummond (Edinburgh Napier University); Ian Walker (Edinburgh Napier University)
Published in: 1993
Length: 5 pages
Data source: Field research
Topics: Marketing financial services; Product strategy; Promotional strategy; Distribution of services; Customer service
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Abstract

The case examines the development of telephone banking. It considers how modern technology is influencing the distribution of financial services. Issues relating to promotional strategy and customer service are also discussed.
Location:
UK
Industry:
Financial services, banking
Size:
800 staff
Other setting(s):
1989-1993
Sorry, this product has no related items.

About

Abstract

The case examines the development of telephone banking. It considers how modern technology is influencing the distribution of financial services. Issues relating to promotional strategy and customer service are also discussed.

Settings

Location:
UK
Industry:
Financial services, banking
Size:
800 staff
Other setting(s):
1989-1993

Related

Sorry, this product has no related items.