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Compact case
Case
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Reference no. 593-058-1
Subject category: Marketing
Authors: Graeme Drummond (Edinburgh Napier University); Ian Walker (Edinburgh Napier University)
Published in: 1993

Abstract

The case examines the development of telephone banking. It considers how modern technology is influencing the distribution of financial services. Issues relating to promotional strategy and customer service are also discussed.
Location:
Size:
800 staff
Other setting(s):
1989-1993

About

Abstract

The case examines the development of telephone banking. It considers how modern technology is influencing the distribution of financial services. Issues relating to promotional strategy and customer service are also discussed.

Settings

Location:
Size:
800 staff
Other setting(s):
1989-1993

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