Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Field research
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Abstract
The purpose of the case is to provide a description of the Prudential Corporation''s launch of its new corporate identity and to outline management intentions in doing so. The case allows for discussion of management issues involved in attempting to change corporate culture by changing corporate identity. A video ''392-009-3'' is available to accompany the case.
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 15 minutes
Data source: Field research
Notes: File size 681.2MB. Click for more information.
About
Abstract
The purpose of the case is to provide a description of the Prudential Corporation''s launch of its new corporate identity and to outline management intentions in doing so. The case allows for discussion of management issues involved in attempting to change corporate culture by changing corporate identity. A video ''392-009-3'' is available to accompany the case.
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Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 15 minutes
Data source: Field research
Notes: File size 681.2MB. Click for more information.