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Having reached a crossroads in terms of development and with a range of ''blue chip'' customers, Terry Bevan, the managing director and majority shareholder of Gemini Fashion Accessories, realises that he needs to make key strategic decisions regarding growth and expansion. Having been given an insight into the background, nature and prior development of the business, the student is faced with the problem of how Terry can broaden his product line and customer base without losing the general thrust of the business. Also, using the financial data, the student should consider why Terry''s current equity backers are reluctant to provide further funds when the order book is so strong. He/she should put forward a convincing argument to persuade the backers. This case involves the student in a strategic management scenario and tests his/her understanding of how financial accounts impact upon strategic and marketing decisions. In general, this case also asks the students to consider how a successful small business can move to the next stage of its development.