Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 18 pages
Data source: Published sources
Abstract
Westland is the sole British manufacturer of helicopters. It also engages in several other manufacturing activities, but helicopter work accounts for about 75% of turnover, and of this, over half is for the Ministry of Defence. In 1978, quite unexpectedly, the company declared an operating loss after major provisions against a defence contract in progress. This case explores the reasons for the loss, and the company''s strategic response, and invites readers to consider the likely effectiveness of that response. The primary focus of the case is on the problems of strategic change in the context of a strong historically-rooted culture. This case is part of a series which includes (B) and (C) cases (392-059-1 and 392-060-1).
Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 3 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 6 pages
Data source: Published sources
About
Abstract
Westland is the sole British manufacturer of helicopters. It also engages in several other manufacturing activities, but helicopter work accounts for about 75% of turnover, and of this, over half is for the Ministry of Defence. In 1978, quite unexpectedly, the company declared an operating loss after major provisions against a defence contract in progress. This case explores the reasons for the loss, and the company''s strategic response, and invites readers to consider the likely effectiveness of that response. The primary focus of the case is on the problems of strategic change in the context of a strong historically-rooted culture. This case is part of a series which includes (B) and (C) cases (392-059-1 and 392-060-1).
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Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 3 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 6 pages
Data source: Published sources