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Case
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Reference no. 392-067-1
Subject category: Strategy and General Management
Authors: Derek Channon (Imperial College London)
Published in: 1992
Length: 29 pages
Data source: Field research
Topics: Product market strategy; Organisation structure; Globalisation; Competitive positioning
Share a link: https://casecent.re/p/23402
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Abstract

A comprehensive strategy review of the Sony Corporation dealing with audio, video business, movies and TVs, distribution, marketing, R&D, management style, organisation & globalisation.
Location:
Japan
Industry:
Consumer electronics, business equipment
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Abstract

A comprehensive strategy review of the Sony Corporation dealing with audio, video business, movies and TVs, distribution, marketing, R&D, management style, organisation & globalisation.

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Location:
Japan
Industry:
Consumer electronics, business equipment

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Sorry, this product has no related items.