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Case
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Reference no. 392-069-1
Subject category: Strategy and General Management
Authors: Derek Channon (Imperial College London)
Published in: 1992
Length: 19 pages
Data source: Published sources
Topics: Competitive strategy; Retail positioning; Store operations; Culture change
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Abstract

This is the second of a three-case series (392-068-1 to 392-070-1). This case deals with the continued story of the development of J Hepworth now renamed Next, and the launch of a revamped menswear business, Next (M). It also deals with the positioning strategy of the business and details of operations of a fashion retail group.
Location:
UK
Industry:
Fashion retailing
Size:
Large
Other setting(s):
1985
Teaching note
-
Reference no. 392-068-8
Subject category: Strategy and General Management
Authors: Derek Channon (Imperial College London)
Published in: 1992
Length: 8 pages
View full details

About

Abstract

This is the second of a three-case series (392-068-1 to 392-070-1). This case deals with the continued story of the development of J Hepworth now renamed Next, and the launch of a revamped menswear business, Next (M). It also deals with the positioning strategy of the business and details of operations of a fashion retail group.

Settings

Location:
UK
Industry:
Fashion retailing
Size:
Large
Other setting(s):
1985

Related

Teaching note
-
Reference no. 392-068-8
Subject category: Strategy and General Management
Authors: Derek Channon (Imperial College London)
Published in: 1992
Length: 8 pages
View full details