Subject category:
Strategy and General Management
Published in:
1992
Length: 19 pages
Data source: Published sources
Share a link:
https://casecent.re/p/23404
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is the second of a three-case series (392-068-1 to 392-070-1). This case deals with the continued story of the development of J Hepworth now renamed Next, and the launch of a revamped menswear business, Next (M). It also deals with the positioning strategy of the business and details of operations of a fashion retail group.
About
Abstract
This is the second of a three-case series (392-068-1 to 392-070-1). This case deals with the continued story of the development of J Hepworth now renamed Next, and the launch of a revamped menswear business, Next (M). It also deals with the positioning strategy of the business and details of operations of a fashion retail group.