Product details

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Case
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Reference no. 392-074-1
Authors: Derek Channon (Imperial College London)
Published in: 1992
Length: 14 pages
Data source: Field research

Abstract

This case deals with the development of Amstrad up until its entry in the personal computer market in 1987. This latter is described briefly in a second case "Amstrad (B)". The case deals with issues of new product entry strategy, product positioning, management style and key strategic strengths and weaknesses.
Location:
Size:
Large
Other setting(s):
1986

About

Abstract

This case deals with the development of Amstrad up until its entry in the personal computer market in 1987. This latter is described briefly in a second case "Amstrad (B)". The case deals with issues of new product entry strategy, product positioning, management style and key strategic strengths and weaknesses.

Settings

Location:
Size:
Large
Other setting(s):
1986

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