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Case
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Reference no. 392-095-1
Authors: James Michael Gampper (Independent Author)
Published in: 1992
Length: 12 pages
Data source: Generalised experience

Abstract

General Management is the main focus of the case, which is centered around elements of marketing, organization and financial analysis. The case presents managerial information on all aspects of an international software company through three distinct changes in markets in their effort to follow the quickly changing demands of their customers. The case requires that the student examine both numerical and situational data in an effort to determine the strengths and weaknesses of the company. The case is designed to sharpen analysis, decision making and if so used, presentation skills. The teacher''s notes include a summary of case facts and possible conclusions based on each of those facts. The notes also include a numerical analysis of the German aspects of the case, as well as an overall case summary based on that analysis.
Location:
Industry:
Size:
USD1,000,000
Other setting(s):
1981-1992

About

Abstract

General Management is the main focus of the case, which is centered around elements of marketing, organization and financial analysis. The case presents managerial information on all aspects of an international software company through three distinct changes in markets in their effort to follow the quickly changing demands of their customers. The case requires that the student examine both numerical and situational data in an effort to determine the strengths and weaknesses of the company. The case is designed to sharpen analysis, decision making and if so used, presentation skills. The teacher''s notes include a summary of case facts and possible conclusions based on each of those facts. The notes also include a numerical analysis of the German aspects of the case, as well as an overall case summary based on that analysis.

Settings

Location:
Industry:
Size:
USD1,000,000
Other setting(s):
1981-1992

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