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Abstract

This case is based on a small business (in this instance a hotel) and involves students in basic financial analysis and planning, product development and planning and developing a marketing strategy. It allows students to be totally creative and encourages an entrepreneurial viewpoint whilst developing ''hands on'' market research and advertising experiences.
Location:
Rural
Industry:
Hospitality
Size:
Small business
Other setting(s):
1990-1992
Teaching note
-
Reference no. 592-010-8
Subject category: Marketing
Authors: Susan Laing (Edinburgh Napier University); John Thomson (Edinburgh Napier University); Neil C Macpherson (Edinburgh Napier University)
Published in: 1992
Length: 8 pages
View full details

About

Abstract

This case is based on a small business (in this instance a hotel) and involves students in basic financial analysis and planning, product development and planning and developing a marketing strategy. It allows students to be totally creative and encourages an entrepreneurial viewpoint whilst developing ''hands on'' market research and advertising experiences.

Settings

Location:
Rural
Industry:
Hospitality
Size:
Small business
Other setting(s):
1990-1992

Related

Teaching note
-
Reference no. 592-010-8
Subject category: Marketing
Authors: Susan Laing (Edinburgh Napier University); John Thomson (Edinburgh Napier University); Neil C Macpherson (Edinburgh Napier University)
Published in: 1992
Length: 8 pages
View full details