Product details

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Subject category: Marketing
Published in: 1992
Length: 6 pages
Data source: Field research

Abstract

The case study briefly outlines the development of the charity group ''Age Concern''. Fund raising and commercial activities are examined. The main focus is on the use of PR techniques to promote the concept of ''Grandparents Day''. This event was created by ''Age Concern'' to (1) promote the work of the group and the needs of the elderly (2) to provide funding opportunities in the areas of sponsorship and licencing. It contains copies of original press releases. The teaching objective is to examine the use of PR in the voluntary sector.
Location:
Industry:
Size:
1,400 employees
Other setting(s):
1990 to date

About

Abstract

The case study briefly outlines the development of the charity group ''Age Concern''. Fund raising and commercial activities are examined. The main focus is on the use of PR techniques to promote the concept of ''Grandparents Day''. This event was created by ''Age Concern'' to (1) promote the work of the group and the needs of the elderly (2) to provide funding opportunities in the areas of sponsorship and licencing. It contains copies of original press releases. The teaching objective is to examine the use of PR in the voluntary sector.

Settings

Location:
Industry:
Size:
1,400 employees
Other setting(s):
1990 to date

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