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Background note
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Reference no. 592-023-5
Subject category: Marketing
Authors: Neil C Macpherson (Edinburgh Napier University); Cath Clark (Edinburgh Napier University)
Published in: 1992
Length: 5 pages
Data source: Field research

Abstract

This background note is to accompany the case ''The Riverside Mall Food Court'' (592-023-1). The case abstract is as follows: A brief synopsis of the Food Court business is given. The case is based on an existing food court that is not trading profitably. Students are asked to investigate the organisational problems prior to designing a Market Research programme aimed at generating operation that will enable the management to ensure turnover. The case then allows students to conduct a Market Research programme and to develop suitable promotional strategies.
Location:
Other setting(s):
1990

About

Abstract

This background note is to accompany the case ''The Riverside Mall Food Court'' (592-023-1). The case abstract is as follows: A brief synopsis of the Food Court business is given. The case is based on an existing food court that is not trading profitably. Students are asked to investigate the organisational problems prior to designing a Market Research programme aimed at generating operation that will enable the management to ensure turnover. The case then allows students to conduct a Market Research programme and to develop suitable promotional strategies.

Settings

Location:
Other setting(s):
1990

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