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Case
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Reference no. 592-030-1
Subject category: Marketing
Authors: Jane Underhill (Northumbria University); M Coates (Northumbria University)
Published in: 1992

Abstract

Martins Plc is a market leader in the bakery industry. The case provides a variety of problems and areas for investigation based on marketing and retailing techniques and principles (e.g. corporate identity, company expansion and marketing mix issues). The case study is suitable for various levels (HND to post-graduate/post experience study). Teaching notes include a sample assignment (which has been tested) with learning objectives and assessment criteria. It is the intention of the authors that in addition to the areas for discussion provided, tutors can use Martins Plc as a vehicle to cover marketing and retail syllabuses either as a discussion topic or a means of developing student centred skills.
Location:
Size:
Market leader
Other setting(s):
1991-1992

About

Abstract

Martins Plc is a market leader in the bakery industry. The case provides a variety of problems and areas for investigation based on marketing and retailing techniques and principles (e.g. corporate identity, company expansion and marketing mix issues). The case study is suitable for various levels (HND to post-graduate/post experience study). Teaching notes include a sample assignment (which has been tested) with learning objectives and assessment criteria. It is the intention of the authors that in addition to the areas for discussion provided, tutors can use Martins Plc as a vehicle to cover marketing and retail syllabuses either as a discussion topic or a means of developing student centred skills.

Settings

Location:
Size:
Market leader
Other setting(s):
1991-1992

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