Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case provides data on the UK ice cream market up to 1990. The market is dominated by two players, Wall''s and Lyons Maid. Important changes are taking place in the demand for ice cream, which is appealing increasingly to adults, who demand a higher quality product for which they are prepared to pay more. At the same time the major players are being challenged by a variety of new entrants - retailer own label products, specialist niche players, and Mars.
Location:
Industry:
Size:
Various
Other setting(s):
1985-1990

About

Abstract

The case provides data on the UK ice cream market up to 1990. The market is dominated by two players, Wall''s and Lyons Maid. Important changes are taking place in the demand for ice cream, which is appealing increasingly to adults, who demand a higher quality product for which they are prepared to pay more. At the same time the major players are being challenged by a variety of new entrants - retailer own label products, specialist niche players, and Mars.

Settings

Location:
Industry:
Size:
Various
Other setting(s):
1985-1990

Related