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Authors: Robert F Morgan (The University of Sheffield, Management School)
Published in: 1992

Abstract

This case is suitable for use in group discussion and small group presentation or each question can be used for individual assignments. It is primarily targeted at post-graduate and vocational business courses, such as MBA or similar, although it can be used on undergraduate business studies courses. It is about a market research agency with no IT (information technology) professional expertise which adopts IT in a piecemeal fashion and slowly becomes dependent upon it. The case looks at the development of the organisation and its changing IT needs over a three year period. Material is provided to enable students to look at how the organisation should develop and adopt an appropriate IT strategy; IT selection and implementation procedures; and operations and data management procedures. It also illustrates the problems and opportunities arising as a sophisticated multiuser system evolves from user demand in an environment still without in-house IT professional expertise. The scenario is a classic one with which many small firms will identify. A supplement ''692-023-4'' is available to accompany this case.
Location:
Industry:
Size:
USD1/2 million turnover
Other setting(s):
1985-1991

About

Abstract

This case is suitable for use in group discussion and small group presentation or each question can be used for individual assignments. It is primarily targeted at post-graduate and vocational business courses, such as MBA or similar, although it can be used on undergraduate business studies courses. It is about a market research agency with no IT (information technology) professional expertise which adopts IT in a piecemeal fashion and slowly becomes dependent upon it. The case looks at the development of the organisation and its changing IT needs over a three year period. Material is provided to enable students to look at how the organisation should develop and adopt an appropriate IT strategy; IT selection and implementation procedures; and operations and data management procedures. It also illustrates the problems and opportunities arising as a sophisticated multiuser system evolves from user demand in an environment still without in-house IT professional expertise. The scenario is a classic one with which many small firms will identify. A supplement ''692-023-4'' is available to accompany this case.

Settings

Location:
Industry:
Size:
USD1/2 million turnover
Other setting(s):
1985-1991

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