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Case
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Reference no. 191-003-1
Authors: David G Swindley (Manchester Metropolitan University)
Published in: 1991

Abstract

The case describes the early efforts of Aldi discount stores of West Germany to enter the UK grocery market and the reactions of existing retailers and suppliers.

Time period

The events covered by this case took place in 1990.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Aldi

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Abstract

The case describes the early efforts of Aldi discount stores of West Germany to enter the UK grocery market and the reactions of existing retailers and suppliers.

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Time period

The events covered by this case took place in 1990.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Aldi

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