Taurus Hungarian Rubber Works: Implementing a Strategy for the 1990s

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Case

Reference no. 391-014-1

Subject category: Strategy and General Management

Authors: Joseph Wolfe (University of Tulsa); Gyula Bosnyak (Taurus Hungarian Rubber Works); Janos Vecsenyi (International Management Center, Budapest)

Published in: 1991

Length: 26 pages

Data source: Field research

Topics: Business environment; Business history; Company performance evaluation; Competition; Consolidation and mergers; Corporate strategy; Decision making; Decision theory; Diversification; Economic analysis; Financial analysis; Financial statements; Forecasting; Foreign investments; Growth strategy; Industry analysis; Industry structure; International marketing; Investment analysis

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Abstract

The Taurus Hungarian Rubber Works is attempting to diversify into profitable areas in an industry experiencing increasing concentration and only marginal profits. The firm has decided to pursue a strategy of growth through joint ventures, and diversifications into specialty rubber porducts. After reviewing the company''s product strengths and weaknesses, as well as the industry''s long-term outlook, its Director of Strategic Management is about to suggest a major restructuring of its strategic business units. This case deals primarily with strategy implementation and presents those materials actually used by the company''s strategic manager as part of his decision making process.

Location:

Hungary

Industry:

Rubber manufacturing

Size:

USD390 million

Other setting(s):

1990