Subject category:
Strategy and General Management
Published in:
1991
Length: 12 pages
Data source: Field research
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Abstract
This case discusses and analyzes the proposed change at Wilkes College, from college to university status. The college had widened its scope in recent years to include graduate programs. It is presumed that university status confers prestige and enhances appeal to potential students. Accordingly, the college administration considers university status desirable. However, there is division of opinion among the constituencies regarding the attractiveness of such a transformation. The case reviews the decision-making process, the environment and its effects on Wilkes, and poses the problem to be resolved.
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Abstract
This case discusses and analyzes the proposed change at Wilkes College, from college to university status. The college had widened its scope in recent years to include graduate programs. It is presumed that university status confers prestige and enhances appeal to potential students. Accordingly, the college administration considers university status desirable. However, there is division of opinion among the constituencies regarding the attractiveness of such a transformation. The case reviews the decision-making process, the environment and its effects on Wilkes, and poses the problem to be resolved.
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