Product details

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Authors: Richard Teare (Bournemouth University); Debra Adams (Bournemouth University); Alastair Storey (Bournemouth University); Tjalke Boersma (Bournemouth University)
Published in: 1991

Abstract

The case study traces the developments of a contract between Sutcliffe Catering Southern Ltd. and P & O European Ferries (Portsmouth) Ltd., both member companies of the P & O Group. The contract focus is the provision of catering and ancillary services to ferry passengers travelling between Portsmouth and Le Havre and Cherbourg. The case documents the transition between self-catering and contract catering, including market research findings, a competitor review and the operations analysis and organisational review that took place between 1989 and 1990. The purpose is to demonstrate a complex array of operational and organisational issues emerging from Sutcliffe''s entry into a new and fast growing contract market.
Industry:
Size:
GBP40 million
Other setting(s):
1989-1990

About

Abstract

The case study traces the developments of a contract between Sutcliffe Catering Southern Ltd. and P & O European Ferries (Portsmouth) Ltd., both member companies of the P & O Group. The contract focus is the provision of catering and ancillary services to ferry passengers travelling between Portsmouth and Le Havre and Cherbourg. The case documents the transition between self-catering and contract catering, including market research findings, a competitor review and the operations analysis and organisational review that took place between 1989 and 1990. The purpose is to demonstrate a complex array of operational and organisational issues emerging from Sutcliffe''s entry into a new and fast growing contract market.

Settings

Industry:
Size:
GBP40 million
Other setting(s):
1989-1990

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