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Abstract
The case presents new market data about the Japanese Insurance market; and asks students to analyse it with a view to deriving a marketing strategy. Three objectives are set in the case. Firstly, to convert the data into information; secondly, to present key statistics; and thirdly, to draw logical inferences about potential market strategies.
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Abstract
The case presents new market data about the Japanese Insurance market; and asks students to analyse it with a view to deriving a marketing strategy. Three objectives are set in the case. Firstly, to convert the data into information; secondly, to present key statistics; and thirdly, to draw logical inferences about potential market strategies.
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