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Case
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Reference no. 591-023-1
Subject category: Marketing
Authors: Mary R. Brooks (Dalhousie University)
Published in: 1991
Length: 7 pages
Data source: Field research

Abstract

The case is positioned as one teaching the importance of appropriate market selection in the choice of a first market for a Nova Scotian architectural practice wishing to go international and considering exporting their services to New England. There are two main strategies in going international for professional service firms such as S/M - export and joint venture. For a company like S/M with its limited financial capability, the choice of first market is critical, as it may be its last; the choice of entry method will be dictated by the regulatory climate of the market chosen and the financial and managerial capability of the firm. The case assumes that students have access to local library facilities to assist them in answering the questions the firm must answer.
Location:
Size:
Approx 20 employees
Other setting(s):
1988

About

Abstract

The case is positioned as one teaching the importance of appropriate market selection in the choice of a first market for a Nova Scotian architectural practice wishing to go international and considering exporting their services to New England. There are two main strategies in going international for professional service firms such as S/M - export and joint venture. For a company like S/M with its limited financial capability, the choice of first market is critical, as it may be its last; the choice of entry method will be dictated by the regulatory climate of the market chosen and the financial and managerial capability of the firm. The case assumes that students have access to local library facilities to assist them in answering the questions the firm must answer.

Settings

Location:
Size:
Approx 20 employees
Other setting(s):
1988

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