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Case
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Reference no. 591-027-1
Subject category: Marketing
Authors: T Georgescu (Romanian Institute for Management)
Published in: 1991

Abstract

This case describes a Romanian State Company for Foreign Trade named Omicron and the activities of its employees. A few months after Omicron''s establishment in Bucharest in 1988, the company signed an export contract with Anjin & Sons Ltd. Co. from London for a new product. During the development of the export contract - dictated by the strict fulfilment of the monthly export plan - Omicron''s lack of marketing, management knowledge and strategy clearly appeared. The work done by the English Anjin & Sons Ltd. Company and some Japanese companies which interfered during the operations is also mentioned. The student is confronted with a considerable body of data and events from which he or she is expected to discover the errors made by the purveyors, exporters and importers of the product. Knowing these, junior and senior executives who wish to do business with Romanian companies in the future could avoid the respective errors.
Location:
Size:
Medium
Other setting(s):
1988-1989

About

Abstract

This case describes a Romanian State Company for Foreign Trade named Omicron and the activities of its employees. A few months after Omicron''s establishment in Bucharest in 1988, the company signed an export contract with Anjin & Sons Ltd. Co. from London for a new product. During the development of the export contract - dictated by the strict fulfilment of the monthly export plan - Omicron''s lack of marketing, management knowledge and strategy clearly appeared. The work done by the English Anjin & Sons Ltd. Company and some Japanese companies which interfered during the operations is also mentioned. The student is confronted with a considerable body of data and events from which he or she is expected to discover the errors made by the purveyors, exporters and importers of the product. Knowing these, junior and senior executives who wish to do business with Romanian companies in the future could avoid the respective errors.

Settings

Location:
Size:
Medium
Other setting(s):
1988-1989

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