Subject category:
Strategy and General Management
Published in:
1990
Length: 8 pages
Data source: Field research
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https://casecent.re/p/23501
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Abstract
This simple case concerns a company with one dominant technology and one dominant product. It deals with a strategic business unit involved in the production and sale of concrete pipes. Substitutes and a changing market place are having a deliterious effect on company performance. The case could best be used at the beginning of a course on Strategic Management, to demonstrate the ideas in Porter''s industrial analysis.
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Abstract
This simple case concerns a company with one dominant technology and one dominant product. It deals with a strategic business unit involved in the production and sale of concrete pipes. Substitutes and a changing market place are having a deliterious effect on company performance. The case could best be used at the beginning of a course on Strategic Management, to demonstrate the ideas in Porter''s industrial analysis.