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Case
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Reference no. 390-035-1
Authors: Paul N Finlay (Loughborough University); P Waldron (Loughborough University)
Published in: 1990
Length: 8 pages
Data source: Field research

Abstract

This simple case concerns a company with one dominant technology and one dominant product. It deals with a strategic business unit involved in the production and sale of concrete pipes. Substitutes and a changing market place are having a deliterious effect on company performance. The case could best be used at the beginning of a course on Strategic Management, to demonstrate the ideas in Porter''s industrial analysis.
Location:
Industry:
Size:
Large
Other setting(s):
1980s

About

Abstract

This simple case concerns a company with one dominant technology and one dominant product. It deals with a strategic business unit involved in the production and sale of concrete pipes. Substitutes and a changing market place are having a deliterious effect on company performance. The case could best be used at the beginning of a course on Strategic Management, to demonstrate the ideas in Porter''s industrial analysis.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1980s

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