Subject category:
Human Resource Management / Organisational Behaviour
Published in:
1990
Length: 4 pages
Data source: Field research
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Abstract
The successful manager of a large Yugoslavian manufacturing company undertakes to manage a small trading subsidiary in Denmark. Due to lack of cultural adaptation he makes a series of mistakes, which bring the subsidiary to the verge of bankruptcy. The case is designed to enhance the understanding of cultural differences and of the need to adapt business strategy to a different environment.
Subject category:
Human Resource Management / Organisational Behaviour
Published in:
1990
Length: 2 pages
About
Abstract
The successful manager of a large Yugoslavian manufacturing company undertakes to manage a small trading subsidiary in Denmark. Due to lack of cultural adaptation he makes a series of mistakes, which bring the subsidiary to the verge of bankruptcy. The case is designed to enhance the understanding of cultural differences and of the need to adapt business strategy to a different environment.
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Subject category:
Human Resource Management / Organisational Behaviour
Published in:
1990
Length: 2 pages