Product details

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Compact case

Abstract

The successful manager of a large Yugoslavian manufacturing company undertakes to manage a small trading subsidiary in Denmark. Due to lack of cultural adaptation he makes a series of mistakes, which bring the subsidiary to the verge of bankruptcy. The case is designed to enhance the understanding of cultural differences and of the need to adapt business strategy to a different environment.
Location:
Size:
Small
Other setting(s):
1980

About

Abstract

The successful manager of a large Yugoslavian manufacturing company undertakes to manage a small trading subsidiary in Denmark. Due to lack of cultural adaptation he makes a series of mistakes, which bring the subsidiary to the verge of bankruptcy. The case is designed to enhance the understanding of cultural differences and of the need to adapt business strategy to a different environment.

Settings

Location:
Size:
Small
Other setting(s):
1980

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