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Compact case
Subject category: Marketing
Authors: Mitjal Tavcar (ISKRA Commerce)
Published in: 1990

Abstract

In an effort to establish marketing channels in Scandinavia, a small Yugoslavian manufacturing company decides against investment in its own channels and enters imprudently into an agency relationship. After a promising start, the agent limits his sales below the level at which it would be more profitable to start their own marketing channel. Objectives are to evaluate the advantages and disadvantages of own vs independent marketing channels.
Location:
Size:
Medium
Other setting(s):
1980

About

Abstract

In an effort to establish marketing channels in Scandinavia, a small Yugoslavian manufacturing company decides against investment in its own channels and enters imprudently into an agency relationship. After a promising start, the agent limits his sales below the level at which it would be more profitable to start their own marketing channel. Objectives are to evaluate the advantages and disadvantages of own vs independent marketing channels.

Settings

Location:
Size:
Medium
Other setting(s):
1980

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