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Abstract

The case study presents the situation which faced companies looking to market products into China in 1985. It is however intended to highlight general issues concerning marketing into a new international territory. In particular the case poses the question of joint venture or direct business activity. The teaching note lists key questions and discusses some of the options.
Location:
Industry:
Other setting(s):
1985-1986

About

Abstract

The case study presents the situation which faced companies looking to market products into China in 1985. It is however intended to highlight general issues concerning marketing into a new international territory. In particular the case poses the question of joint venture or direct business activity. The teaching note lists key questions and discusses some of the options.

Settings

Location:
Industry:
Other setting(s):
1985-1986

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