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Compact case
Case
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Reference no. 690-011-1
Authors: Robert F Morgan (The University of Sheffield, Management School)
Published in: 1990

Abstract

If Mike O''Chip had done his homework thoroughly he would probably have decided not to start his business. He has limited capacity for expansion, and a low turnover and gross margin. If he is to have any chance of survival he needs to address these problems as a matter of urgency. Information has a crucial role to play, but because there are pressing strategic decisions to make, it may have a more modest short-term role to play than he is assuming. The case attempts to show the value of designing management information systems after identifying decision making needs. It highlights the different role of externally and internally sourced information and modelling in strategic and operational decision making. The case provides an exercise in the design of a relational database system to satisfy management information requirements, and demonstrates the limitations of such systems. It shows that these principles are company size independent.
Location:
Other setting(s):
1980s

About

Abstract

If Mike O''Chip had done his homework thoroughly he would probably have decided not to start his business. He has limited capacity for expansion, and a low turnover and gross margin. If he is to have any chance of survival he needs to address these problems as a matter of urgency. Information has a crucial role to play, but because there are pressing strategic decisions to make, it may have a more modest short-term role to play than he is assuming. The case attempts to show the value of designing management information systems after identifying decision making needs. It highlights the different role of externally and internally sourced information and modelling in strategic and operational decision making. The case provides an exercise in the design of a relational database system to satisfy management information requirements, and demonstrates the limitations of such systems. It shows that these principles are company size independent.

Settings

Location:
Other setting(s):
1980s

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