Subject category:
Production and Operations Management
Published in:
1990
Length: 30 pages
Data source: Field research
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Abstract
The case study describes some of the factors involved in setting up and running a small scale domestic tour operator, Pedal Power, which aims to specialise in walking and cycling holidays in Scotland. Topics include financing, operating and marketing the holiday products. It presents a business plan, prepared in 1988, and reviews the first year of the new company (1988/1989). A conclusion highlights areas of concern for the business in 1990. The main objective is to assist students in understanding the problems and opportunities within this sector.
About
Abstract
The case study describes some of the factors involved in setting up and running a small scale domestic tour operator, Pedal Power, which aims to specialise in walking and cycling holidays in Scotland. Topics include financing, operating and marketing the holiday products. It presents a business plan, prepared in 1988, and reviews the first year of the new company (1988/1989). A conclusion highlights areas of concern for the business in 1990. The main objective is to assist students in understanding the problems and opportunities within this sector.