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Case
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Reference no. 690-028-1
Authors: John Vargo (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 1990

Abstract

The case describes an organisation which is under intense competitive pressure, but is lacking the information systems necessary to meet the competition. The material was designed to integrate a variety of disciplines that are typically taught independently but in reality are interdependent. This addresses a common complaint from students, especially first year MBA students, that the courses seem disjointed with little or no integration. The primary objective of the case is to provide a vehicle for integrating concepts from Management Information Systems, Accounting, Production Control, Marketing and Human Relations.
Location:
Size:
Small
Other setting(s):
1982

About

Abstract

The case describes an organisation which is under intense competitive pressure, but is lacking the information systems necessary to meet the competition. The material was designed to integrate a variety of disciplines that are typically taught independently but in reality are interdependent. This addresses a common complaint from students, especially first year MBA students, that the courses seem disjointed with little or no integration. The primary objective of the case is to provide a vehicle for integrating concepts from Management Information Systems, Accounting, Production Control, Marketing and Human Relations.

Settings

Location:
Size:
Small
Other setting(s):
1982

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