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This case is the first in a two part series, followed by The Gezira Scheme (B) (289-022-1). It describes the main features of the organisational structure, goals and the managerial performance evaluation system in the Gezira Scheme. It also explains some of the dysfunctional consequences resulting from the way performance is measured. The teaching objectives are to: (1) determine how an inappropriate performance evaluation system could lead to dysfunctional actions or consequences; (2) demonstrate how the match between the organisational structure, goals and evaluation system would improve the appropriateness of the latter; and (3) demonstrate how the strong connection between effort and reward would improve the effectiveness of the reward or incentive sytem.