Subject category:
Strategy and General Management
Published in:
1989
Length: 38 pages
Data source: Published sources
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https://casecent.re/p/23535
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Abstract
The case documents the development of the Benson Hotel Group, a fictitious national hotel and restaurant company over a period of eight years. Full details of the company''s portfolio are given, together with a market appraisal of rival companies based on real trading figures over a period of five years. The Chief Executive of the Benson Hotel Group is faced with the task of formulating a development plan which will improve the competitive position of the group, and reduce the threat of a hostile takeover bid during the corporate restructuring phase.
About
Abstract
The case documents the development of the Benson Hotel Group, a fictitious national hotel and restaurant company over a period of eight years. Full details of the company''s portfolio are given, together with a market appraisal of rival companies based on real trading figures over a period of five years. The Chief Executive of the Benson Hotel Group is faced with the task of formulating a development plan which will improve the competitive position of the group, and reduce the threat of a hostile takeover bid during the corporate restructuring phase.